As we approach the digital marketing team of the health system, what items of information should we propose they include in the content about their genetic/genomic services? Here is my initial list. Please provide your feedback below, and together, let’s develop the most helpful and informative list that will benefit patients.

• If you have a system-wide program, do you describe the top level services to your patient population?
• Are the doctors in your participating disciplines trained and integrated within the system-wide program?
• Do you list and describe your services by specialty?
• Do you have genetic counselors for my disease? How do I contact them directly if I have questions?
• How exactly is my genetic data stored and used in my medical record?
• Do you have a family health history app I should use which, when completed, puts its risk analysis in my medical record?
• Does the information on genetic testing explain how I can know in advance about my out-of-pocket costs?
• How do I access my genetic test result data so I can send it to another doctor outside your system, and use it for other purposes?
• Do you have an AI chatbot for my questions concerning your clinical genomic services?